Ragtime Poster Evolution

In this New York Times interactive feature, Gail Anderson (Creative Director of Design at SpotCo), narrates the evolution of the poster art for the Broadway revival of Ragtime. Based on the 1975 novel by E. L. Doctorow, Ragtime tells the story of three groups in America, represented by Coalhouse Walker Jr., a Harlem musician; Mother, the matriarch of a WASP family in New Rochelle, NY; and Tateh, a Latvian Jewish immigrant.

For designers, it’s definitely a must-listen as she explains several possible directions and the thinking behind their final choice. Always good to know about all the work that goes into making a final product, so much of which the those of us not on the project never hear about.

Watch the NY Times Audio Slide Show: “Ad Evolution”

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